Hsing Ivan Wen, Associate Professor, UHM School of Travel Industry Management (TIM),

Adiyukh Berbekova, Assistant Professor, UHM TIM, and

Dan Spencer, Professor, UHM TIM, in conversation with

Malia Sanders, CEO of NaHHA (Native Hawaiian Hospitality Association),

Caroline Anderson, Director of Planning, HTA (Hawai‘i Tourism Authority), and

Judie Goo, Senior Brand Manager, HTA.

The more Asia-Pacific countries open their doors, the more tourists will come to Hawai‘i. With greater numbers of tourists (especially from China) coming here, our challenges are to market our visitor industry (particularly to Chinese tourists) and to manage it using more sustainable approaches that will be acceptable and beneficial to local residents. The individuals listed below will discuss these challenges from a variety of perspectives.